Tips for choosing domain name from experts

Avoid trademark infringement & confusion

"The ideal domain name is distinctive. It shouldn't be easily confused with the name of another site or brand. After all, you don't want any lawsuits on your hands. If your domain name infringes on a trademark, you could be sued and forced to give up the domain. Before you register your domain name, you can check to see if it violates any US trademarks here. On a related note: if people can confuse your name with another brand, so can search engines. Picking a name that's too similar to another business can lead to your name's search engine results being littered with irrelevant links." - Denis Pinsky - Forbes

Make it pronounceable

"You might be thinking, "Rand, why is it so important that it's pronounceable? Most people are going to be typing it or clicking a link.". It matters because of "processing fluency". A cognitive bias that human beings have where we remember (and have more positive associations with) things that we can easily say and think about. That includes pronounceability in our own minds. This is going to vary on the language and region that you're targeting If you can't easily say the name, you're going to lose processing fluency, memorability, and the benefits of brandability that you've created." - Rand Fishkin - Moz

It's okay to append or modify it

"If your domain name is not available, it's okay to go out and add a suffix or a prefix. It is okay to use an alternate TLD extension, like we talked about previously, and it's okay to be a little bit creative with your online brand. For example, let's say my brand name is Pastaterra. Maybe I've already got a shop somewhere maybe in the Seattle area and I have been selling pasta at my shop and now I'm going online with it. Well, it is okay for me to do something like, or, or even With these rules in mind, I would love to hear from all of you about your domain choices, domain name biases, and what you think is working in 2017. Hopefully we'll see you again next week for another edition of Whiteboard Friday. Take care." - Rand Fishkin - Moz

Make it brandable

"Your domain name will be your brand. Some names speak for themselves. When you hear the name, you know what the website is about. Take a look at Top 100 blogs by DailyTekk, and you'll see that most popular websites have brandable names." - Ogi Djuraskovic - FirstSiteGuide team

Avoid hyphens

"Never create a domain name with hyphens. Hyphens can be a sign of spam domains, which you do not want to be associated with. You don't want to give the wrong impression to potential visitors. Hyphenated domains are also prone to typos. If you choose a domain name with hyphens because the domain you want is already taken, your users will end up at your competitor's site if they forget to type in the hyphens." - wpbeginner

Research it

"Make sure the name you've selected isn't trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain! Don't forget to research the value of your possible domain. As the largest reseller of aftermarket domain names, GoDaddy has access to extensive data that we use to analyze millions of historical domain sales. Try out GoDaddy Domain Appraisals to determine the value of your domain, so your can name your business with purpose." - Andrea Rowland - GoDaddy

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